Tom Davenport

With the recent viral popularity of generative AI systems like DALL-E for images and GPT for text, Tom Davenport – Distinguished Professor of Information Technology and Management at Babson College, visiting professor at MIT and Oxford Saïd Business School, and co-founder of the International Institute for Analytics – says interpersonal communication and even art will be impacted. In this informative session, he draws on his 2022 Harvard Business Review article, “How Generative AI is Changing Creative Work,” to illustrate how the emerging technology can be leveraged to open new avenues of value creation for everything from advertising copy to software design. He also points out that there are concerns as well, with a growing need for policies and governance to address factors like intellectual property ownership and ethical use. Attendees will gain a deeper understanding of what generative AI is, why it’s suddenly so popular, and how it can be used to enhance business processes.