Touré

You will understand how people climb the pop culture ladder after this discussion with speaker Toure about the mediums, messages, and branding efforts needed to command the attention of millions and become a pop culture star. This will be examined through the prism of three case studies: Lady Gaga, Jay-Z, and Justin Bieber. Ultimately pop stars are repositories for our dreams they represent who we want to be, either in life or for a night. Fans live vicariously through the star. Toure explores how to build and display a life that people aspire to.