Vinayak Mahajan

Of all the corporate gifts and promotional products that are given out every year, 63% are given away, 23% are thrown away, and less than 10% acquire the desired results. In terms of money-spent, promotional products and gifts together make a 75 Billion Dollar industry in Canada and USA. Moreover, studies show that more than 20 Billion Dollars were wasted by individuals in 2021 in unwanted gifts. This adds up to the multi-billion dollars that the companies waste in poor gifts. Furthermore, research has proven that poor gifts can hurt relationships; thus, they’re still failing their purpose ultimately.

This is where today, I, a globally recognized thought leader and CEO of the #1 leading R&D company in the gifting and giveaways domain around the world, will help you. With research performed in psychology in our Shared Secrets Lab (TSSL), I will provide research-based solutions and recommendations that will not only increase the cost-efficiency of your promotional merchandise and corporate gifting campaigns, but also help you build stronger and longer relationships with your target audience.

Not only will these suggestions make sure that our products get the desired visibility, impressions, and better brand recall value, but also decrease the environmental footprint of promotional products along with saving you from spending a fortune on these! "