Wendy Herman

Wendy Herman shares insights from her three-decade career leading and launching some of the most influential brands in the intimates industry, including Calvin Klein Underwear, Tommy Hilfiger, and BRABAR. She explores how comfort, confidence, and education intersect to shape both business strategy and cultural impact. Drawing from her journey as a founder, mother, and advocate for young women, Wendy discusses the evolution of the U.S. intimates market, the rise of mission-driven brands, and how Gen Z and Alpha are redefining the meaning of self-expression through what they wear. This session inspires audiences to think differently about innovation, inclusivity, and the power of purpose in building brands that matter.