“Will Guidara is an exceptional speaker—warm, captivating and inspiring. His conversation brought to life the power of exceeding expectations, highlighting that while many can offer a great product, it's how you make people feel that truly leaves a lasting impression. It really was an unreasonably remarkable session! ”
For most of America’s history, we functioned as a manufacturing economy; now, we’re a service economy—more than three-quarters of our GDP comes from service. So, whether you’re in retail, finance, education, healthcare, computer services, communications, you are in the business of serving other people. Making good products is no longer enough, serving efficiently is no longer enough – now, it’s how you make the people you work with and those you serve feel that matters most of all. In this talk, Will will share why he believes our world is on the precipice of becoming a hospitality economy, and how every business can choose to be in the business of hospitality, by transforming ordinary transactions into extraordinary experiences.

Unreasonable Hospitality: The Field Guide

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
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