Will Guidara
highly-reviewedAbout Will Guidara
“Will Guidara is an exceptional speaker—warm, captivating and inspiring. His conversation brought to life the power of exceeding expectations, highlighting that while many can offer a great product, it's how you make people feel that truly leaves a lasting impression. It really was an unreasonably remarkable session! ”
Speech topics
Unreasonable Hospitality: How Giving People More Than They Expect Can Get You To #1
Will Guidara took Eleven Madison Park from a middling Brasserie to the best restaurant in the world when he realized something revolutionary – in a restaurant, the food, the service, and the design are simply ingredients in the recipe of human connection. When Will encouraged his team to be present with their guests, take what they do seriously without taking themselves too seriously, and employ a “one size fits one” strategy, magic happened. In this talk, Will shares why these lessons took EMP to #1, and how an unreasonable approach to the pursuit of human connection can help you win – and give people an experience they’ll remember forever.
Speaking videos
Books by Will Guidara
“Unreasonable Hospitality: The Field Guide” (2026)
Unreasonable Hospitality: The Field Guide
“Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect” (2022)
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
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