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William Goetzmann - Professor, Yale School of Management

William Goetzmann

Profile updated March 19, 2025
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About William Goetzmann

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Eric Boles
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Behavioral Finance

Traditional economics assumes that people make economic decisions rationally. They don’t always do so, of course, and the result is market behavior that doesn’t match traditional expectations, such bubbles and the collapse of bubbles. To fully understand markets, you have to study the psychology of markets.

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Books by William Goetzmann

The West of the Imagination - Book by William Goetzmann

The West of the Imagination” (2009)

The Origins of Value: The Financial Innovations that Created Modern Capital Markets - Book by William Goetzmann

The Origins of Value: The Financial Innovations that Created Modern Capital Markets” (2005)

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