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William McDonough - Sustainable Design Innovator, Circular Economy Pioneer, Architect

William McDonough

Profile updated November 10, 2025
LocationTravels from Virginia, USA
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$50,000 - $100,000
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About William McDonough

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Speech topics

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Create More Good, Rather Than Do Less Bad

William McDonough believes that we can create a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power--economically, equitably, ecologically, and elegantly enjoyed. Why not? McDonough discusses why efficiency alone is not going to solve the problems we face as a planet--efficiency, sustainability, and the reduction of carbon-footprint only slow the inevitable. Rather than striving to do less bad, McDonough advocates for a new paradigm geared towards increasing positive impacts. Through his illuminating discussion, McDonough maps out:

What it means to build like a tree and rethink design to create products, industries and processes with positive impacts

How modern businesses and communities are accepting the challenge of improving the planet by moving beyond efficiency with the protocols of eco-effectiveness

How companies can leverage efficiency to become 100% renewably powered

Why we are faced with a materials problem rather than an energy problem and what that means for industry

Speaking videos

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Media coverage

Cradle to Cradle: An interview with William McDonough

William McDonough is a leading light in creating not just architecture, but entire systems of non-toxic, no-waste production.

Bloomberg Radio Interview with William McDonough

Cory Johnson and Carol Massar of Bloomberg Radio interviewed William McDonough at Sage Summit 2015 in New Orleans.

William McDonough to Share Roadmap for Sustainable Innovation at 2014 NAEM Forum

Washington, DC, July 16, 2014 - Sustainability thought leader William McDonough will make the business case for the circular economy as the opening keynote speaker for NAEM's 23rd annual EHS Management Forum on Oct. 22-14 in Austin.

Architect and Sustainability Pioneer William McDonough Unveils ...

DAVOS, Switzerland, Jan. 18, 2016 /PRNewswire/ -- Designer and thought leader William McDonough will debut ICEhouse™ (Innovation for the Circular ...

William McDonough Helps the World Economic Forum Set the Agenda .

Jan 22, 2014 - 22, 2014 /PRNewswire/ -- William McDonough Helps the World Economic Forum ... PR Newswire: news distribution, targeting and monitoring.

Books by William McDonough

The Upcycle: Beyond Sustainability--Designing for Abundance - Book by William McDonough

The Upcycle: Beyond Sustainability--Designing for Abundance” (2013)

The Hannover Principles: Design for Sustainability, 10th Anniversary Edition - Book by William McDonough

The Hannover Principles: Design for Sustainability, 10th Anniversary Edition” (2003)

Cradle to Cradle: Remaking the Way We Make Things - Book by William McDonough

Cradle to Cradle: Remaking the Way We Make Things” (2002)

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